A Mini MALL
Source: Gaper’s Block
By Britt Julious
MAY 23, 2012
Cher Horowitz walks down a hallway wearing a yellow plaid skirt and matching cropped jacket. The outfit -- part schoolgirl innocence, part precise tailoring and professional realness -- is a perfect summary of a film (and a decade) that can be best defined by its lack of classification. Clueless, a film more often recognized for its banter and "Before They Were Famous" celebrities, was radical because it refused to play by the rules. Director and writer Amy Heckerling's film based on Jane Austen's Emma was less a contemporary update and more of an independent, one-of-a-kind "world creation" of youth, debauchery, language and style.
In their first collection as THE MALL, Ready-to-Stare jewelry designer Alysse Dalessandro and vintage seller Matt Kasin (aka the Gaudy God) created and curated a an Etsy-based concept store of highly aesthetic and idea-driven handmade accessories and vintage clothing inspired by the film as well as other '90s teen cult classics such as Romy and Michelle's High School Reunion and Spice World. This is not nostalgia, for nostalgia elicits a desire to return to the emotions born in a past era. Rather, THE MALL understands and utilizes the films as important cultural references that are as valuable and inspirational now as they were more than a decade ago. The two will debut their collection this Friday at a launch event at ZaZaZoo Nail Salon.